You may not have heard of Reiss before Kate Middleton shot the brand into the media spotlight by choosing to wear the British designer’s dresses for not only her meeting with Michelle Obama at Buckingham Palace, but in her official royal engagement pictures shot by Mario Testino too.
As one of the UK’s most successful high street stores, Reiss gives us a beautiful array of pieces for its Spring/Summer 2012 look book.
Inspired by 90’s minimalism, Reiss S/S 2012 references the clean lines from past Calvin Klein campaigns and the sex appeal and cut of vintage Jean Paul Gaultier.
Playing with proportions, fabrications and layering ensure that the clean lines of the 90’s silhouettes feel fresh and modern. Layering separate items in new lengths creates a distinct softness and heralds a ‘new way of dressing,’ which is both feminine and wearable.
The injection of prints enhances this further, as sheer fabrications are overlaid on bold rainbow graphic prints. Prints of various colours are also pieced together or inserted with sheer panels.
The collection launches in store and online on February 1st.