If you want to create a frenzy in a mall you only need three things: a tiny store, poor security and an open invitation to come and meet one of the world’s most beloved footballers, Zinedine Zidane. Boutique One hosted the 10th anniversary event for the Y-3 and Adidas collaboration last week at their store in Mall of Emirates and it was pure chaos in store. If you want to see a footballer get mobbed, this was the place to be!
I have to admit though, Zidane is such a hottie! Let’s just hope that the next event is much better organised so all the fans get a chance to meet him in a more civilised environment!