If you’ve been following me on Candy & Couture for a while, you will know that I am a PUMA Socialite and the latest capsule collection with the most iconic figure in electronic dance music, Deadmau5, is like no other. Launching on August 1st, the collection of footwear and apparel will be sold exclusively at Foot Locker in Europe!
The PUMA x Deadmau5 collection celebrates a partnership which dates back as far as 2008. Whilst on stage and performing to hundreds of thousands of fans, Deadmau5 is rarely seen without PUMA gear. Finally, the two icons teamed up to design a capsule collection that pushes the boundaries of style. PUMA and Deadmau5 worked together to create pieces that drew on Deadmau5’s personality and favourite trends in the marketplace, while using iconic PUMA silhouettes and styles.
“I’ve always had a passion for PUMA sneakers so I already had an idea of what I wanted to create. Themed on dance floor visuals, I love the high contrasting colors and I can’t wait to see them on the Foot Locker shelves, being worn by kids in the street” said Deadmau5.
The new, beat-inspired collection is designed to get you off your feet and dancing to the music. Electro-coloured inspired combinations and detailing that include the iconic oversized mouse head, are just some of the features that make this collection all about personality, music and Summer fun.