Jennifer Lopez for TOUS Jewellery

TOUS may not be a jewellery brand you are familiar with, but since 1920, TOUS has created a style of jewelry that is unique throughout the world; based on the concept of fashion jewellery, adapted in each collection to the different moments that a person faces in their life.

TOUS’s Spring 2011 advertising campaign features the new face of the brand; global icon, Jennifer Lopez. Golden Globe nominated actress, platinum-selling artist and new host of the hit TV show, American Idol, J.Lo has been shotted by Ellen Von Unwerth in a fun and feminine approach to the whimsical Spring collections designed by Rosa Tous with her husband Salvador Tous.

Geisha Collection

Lotus Flower Collection

Asian Dinah Collection

Asian Dinah Collection

Bubble Bear Collection

Byobu Collection

Ganesh Collection

“We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS’ Spring campaign” declares Rosa Tous, “Jennifer is not just an amazingly beautiful woman, but also a talented actress, musician and dancer sharing with us strong family values as we are a family owned business” explains Salvador Tous, Honorific President of TOUS. “We are confident that Jennifer Lopez will be a great spokesperson as she is genuine and endlessly charismatic; a great illustration of our brand.”

I love this behind-the-scenes video for the advertising campaign!

Jennifer’s declaration that “All girls love diamonds” is so true. We really, really do!

TOUS is available at: The Dubai Mall, The Avenues Mall in Kuwait, Tahalia Shopping Center in Jeddah and City Stars in Cairo.

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