To introduce the PUMA Creative Factory in the UAE, PUMA hosted an atelier design sessions with 16 hand-selected ambassadors from creative networks within the UAE representing the worlds of design, fashion, sport, music and culture and coming together to create unique designs showcasing elements of their personalities and inspirations.
The workshop sessions took place at the PUMA Headquarters in Dubai at which the ambassadors physically selected materials, colors and shoe components to create one of the two sneaker designs, the Basket or the First Round, based on their preference.
PUMA Creative Factory Ambassadors
Artist & Graphic designer
Founding Director of Traffic and winner of 2009 International Young Design Entrepreneur Award at 100% Design
Co-Owner and fashion designer for House of Rena and founder of fashion blog www.fivefivefabulous.com
Fashion and Beauty editor of Harpers Bazaar Middle East
Film director, best known for recently acclaimed film; City of Life
Breakfast show DJ for Virgin Radio Dubai
Art Director and blogger: http://dozign2kill.wordpress.com/
Artist, rapper, CEO of Dented Records/ Foreign Beggars
Co-Owner of Desertfish magazine
CEO of Infusion Magazine and TV, International DJ
Comedian and TV presenter
Hamdan Al Abri
Musician and artist from “Abri”
Co-Owner and Fashion designer for Kage
Creative at Saatchi & Saatchi Dubai
Sheikha Wafa al Maktoum
Photographer and graphic designer – and owner and founder of FN Designs.
This key team is now acting as lead designers in the creation of their own shoes, which were manufactured and showcased at the exclusive launch event of the PUMA Creative Factory concept on November 25th in Dubai! Simply fabulous!