DAS at London Fashion Week

Last night saw the first ever London Fashion Week show from Emirati designers, sisters Reem and Hind Beljafla’s DAS Collection. As part of House of Evolution, a collective of innovative and creative talent which seeks to showcase fashion and cultural experiences through a range of contemporary designers, DAS Collection makes for a perfect fit. 

Launched in 2008, DAS has sought to transform the Abaya, a traditional garment worn by women in the Middle East, with cutting edge design and altering its traditional shape. Now 3 years on, DAS is stocked at Harrods of London and at the DAS boutique in Dubai.

Taking inspiration from Ancient Greece and Rome, the Spring/Summer 2012 collection from DAS draws upon the emotions and spirit of the mystical style prowess of these ancient empires. The collection entitled “Goddess” is a mixture of modern abayas, beautiful draped dresses, fierce trousers and skirts with a sprinkling of subtle attitude and a beautifully clean, pastel colour palette.

My favourite piece was the pink finale dress worn by model Amber Le Bon. I was tweeting like mad during the show and this was one piece I absolutely have to have.

For more information on DAS, visit their website and follow them on Twitter.

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