When I hearing anything to do with BAPE or Bathing Ape I can’t help but smile. A thousand memories of my youth come flooding back and my best friend’s obsession with a brand made famous by celebrities like Pharrell Williams a few years back. So when I was told that BAPE were launching a womenswear line in Europe, I was expecting some serious cool urban sportswear. How wrong was I? The collection can only be described as preppy-chic with letter-man jackets, poodle skirts and the best range of knitwear I have seen in a while.
When looking for the perfect face to launch BAPE womenswear in Europe, the obvious choice was Daisy Lowe. Daisy has been a regular at the London store since it opened its doors and is a self-confessed BAPE addict. In a series of specially commissioned images by Kate Moross, Daisy flaunts her mix of saucy seduction and tomboy sass perfectly complimenting the cute and knowing cool of collection. The womenswear collection will be available for A/W 2011, exclusively on the BAPE Europe website.